Privacy Policy

Effective Date: 06 October 2024

Thank you for visiting Displayed, operated by us, Displayed ZA. We value your privacy and are committed to ensuring the confidentiality and security of your personal information. This Privacy Policy explains how we collect, use, share, store, and protect your personal data when you interact with our website and services. It also informs you of your rights regarding your personal information, as mandated by the Protection Of Personal Information Act (POPIA) and other applicable data protection laws.

By using our website, you agree to the terms outlined in this Privacy Policy.

1. Data Controller

For the purposes of the POPIA and any other applicable data protection laws, the data controller responsible for your personal information is:

  • Displayed ZA
  • Address: 458 Skurweberg Street, Pretoria, 0183, South Africa
  • Email: displayedza1@gmail.com

2. Information We Collect

We may collect the following types of personal data from you:

  • Personal Identification Information (PII): Includes name, email address, shipping and billing addresses, phone number, and payment details (when making a purchase).
  • Transactional Information: Details about products ordered, payments made, and order fulfillment history.
  • Technical Data: Includes IP address, browser type and version, time zone setting, device information, and other technology used to access our website.
  • Usage Data: Includes information on how you use our website, such as browsing history, pages viewed, links clicked, and time spent on the website.
  • Marketing Preferences: Your preferences regarding receiving marketing communications from us.

We collect personal data in the following ways:

  • When you make a purchase, sign up for an account, or subscribe to our newsletter.
  • Automatically through cookies and similar tracking technologies when you browse our website (refer to our Cookie Policy for more information).
  • When you contact us via email or fill out contact forms on our website.

3. Purpose of Data Collection and Processing

We collect and process your personal data for the following purposes:

  • Order Processing: To fulfill orders, process payments, deliver products, and manage customer service inquiries.
  • Account Management: To manage your account and provide customer support when needed.
  • Marketing Communications: With your consent, we may send you promotional offers, newsletters, and updates related to our products or services. You can opt-out at any time.
  • Improvement of Services: To analyse website traffic, monitor trends, and improve user experience by tailoring content based on your preferences and browsing behavior.
  • Compliance with Legal Obligations: To comply with legal, tax, or regulatory requirements.
  • Fraud Detection and Prevention: To detect, investigate, and mitigate fraudulent activities or potential security breaches.

4. Legal Basis for Processing

Under the POPIA, we process your personal data based on the following legal grounds:

  • Performance of a Contract: We process your personal data to fulfill your purchase orders or provide services you’ve requested.
  • Consent: We rely on your consent for sending you marketing communications. You can withdraw this consent at any time.
  • Legitimate Interests: To improve our website functionality, ensure security, and prevent fraud.
  • Legal Obligations: To comply with laws or regulations that apply to us, such as tax or data protection laws.

5. Data Sharing and Disclosure

We may share your personal data with:

  • Service Providers: Third-party service providers who assist in order processing, payment transactions, website hosting, marketing, or customer service. These service providers will have access to the information needed to perform their functions, but they are prohibited from using your data for other purposes.
  • Legal Authorities: If required by law or if we believe that sharing is necessary to protect our rights, comply with a legal process, or prevent fraud.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or part of our business, your personal data may be transferred to the new owners.

We will not sell, rent, or trade your personal information to third parties for marketing purposes without your explicit consent.

6. International Data Transfers

Given the national nature of our business, your personal data will not be transferred to or stored in countries outside South Africa.

7. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected or to comply with legal requirements. When your data is no longer required, it will be securely deleted or anonymised.

8. Security Measures

We take appropriate technical and organizational measures to safeguard your personal data from unauthorized access, disclosure, alteration, or destruction. These measures include encryption, secure servers, firewalls, and restricted access controls. However, no system can be completely secure, and we cannot guarantee absolute security of your information.

9. Your Rights

As a data subject under the POPIA, you have the following rights:

  • Right of Access: You have the right to request access to the personal data we hold about you.
  • Right to Rectification: You can request that we correct any inaccurate or incomplete personal data.
  • Right to Erasure (Right to be Forgotten): Under certain circumstances, you can request the deletion of your personal data.
  • Right to Restrict Processing: You have the right to request the restriction of processing of your personal data in certain situations.
  • Right to Data Portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format, and have it transferred to another data controller.
  • Right to Object: You can object to the processing of your data for direct marketing or legitimate interest purposes.
  • Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw your consent at any time.

To exercise any of these rights, please contact us at displayedza1@gmail.com. We may require verification of your identity before fulfilling your request.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and tailor content to your preferences. For more information on how we use cookies, please review our Cookie Policy.

11. Links to Third-Party Websites

Our website may contain links to third-party websites or services that are not owned or controlled by us. We are not responsible for the privacy practices or content of these third-party websites. We encourage you to read the privacy policies of any external websites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page, and the “Effective Date” will be updated accordingly. We encourage you to review this Privacy Policy regularly to stay informed about how we protect your personal information.

13. Contact Information

If you have any questions or concerns regarding this Privacy Policy or the handling of your personal data, please contact us at:

Address: 458 Skurweberg Street, Pretoria, 0183, South Africa

Email: displayedza1@gmail.com